In a bid to bring the social media and blockchain worlds together, Block.one has decided to launch a social media application.
According to Block.one who revealed this in a statement on Saturday, the social media app will be known as the, Voice, and will afford users the opportunity of posting and sharing contents like every other social media platform.
Block.one also noted that it would ensure that only real users will be allowed to use the platform, this is largely due to the rising case of fake accounts on traditional social media platforms such as Twitter and Facebook.
More so, being the startup behind the EOS blockchain, Block.one intends to ensure that user activities are registered on the EOS blockchain, giving potential users more control over the information they share.
The Chief Executive Officer of Block.one Brendan Blumer, while speaking on the feat, said, “The truth is, current social media platforms are designed to use their users.”
“Just look at the business model. Our content. Our data. Our attention. These are all incredibly valuable things. But right now, it’s the platform, not the user, that reaps the reward. By design, they run by auctioning our information to advertisers, pocketing the profit, and flooding our feeds with hidden agendas dictated by the highest bidder. Voice changes that,” he said.
A number of platforms have also taken bold steps towards having their own token and also applying the blockchain in their operation.
Kik, a Canada-based startup, operates a messaging app associated with its own Kin tokens.
Also, Telegram, a messaging app is developing its own blockchain. It recently released a test client for its Telegram Open Network (TON) and looks forward to releasing it in the third quarter of 2019.
More so, social media platform, Facebook is working on its own cryptocurrency, which will be known as the, GlobalCoin. It plans to launch by 2020.
The problem of handling user data adequately by most social media platforms spurred Block.one into the social media space.